British American Tobacco plans 9,000 job cuts as it shifts toward AI
The cigarette maker said it will reduce staff and outsource some roles as it seeks lower costs and a more technology-driven business.
British American Tobacco said on Monday it will cut 9,000 jobs as part of a wider effort to reduce costs and make the company more technology-focused. The move affects about a fifth of its 47,000-strong workforce.
The company said 5,500 roles will go by the end of this year, while another 3,500 jobs will be outsourced. BAT said the changes are intended to make the business more digital and better enabled by artificial intelligence.
BAT is one of the world’s largest tobacco groups and owns brands including Dunhill. The company had previously signalled plans for savings as it looked to reshape operations around technology.
The latest cuts add to a broader wave of restructuring across large consumer companies as they try to lower expenses and adapt to new digital tools.
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