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Calls grow for shoppers to accept higher food prices

Some economists and campaigners argue that keeping groceries cheap may be less useful than paying more to support farmers and supply chains.

A debate is building over food prices, with some voices urging consumers and policymakers to accept higher costs rather than focus on holding them down. The discussion centres on how to balance affordability for shoppers with the pressures facing producers and the wider food system.

Those arguing for higher prices say low supermarket bills can mask the real cost of producing food and leave farmers under strain. They contend that paying more could help make supply chains more resilient and better reflect the expense of labour, energy and transport.

The argument comes as households in many places continue to feel the impact of elevated living costs, making food one of the most sensitive parts of the budget. The BBC Business report says the issue is being raised by a growing number of commentators rather than by a single campaign.

The broader question is how much consumers should be expected to pay for food in a system that must remain affordable while also supporting those who grow, process and move it.

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