Good Good Golf exits title sponsorship of PGA Tour fall event
Good Good Golf has withdrawn from backing a PGA Tour tournament in November after backlash over a promotional video for a Callaway driver.
Good Good Golf has stepped away from its role as title sponsor of a PGA Tour event scheduled for November, according to multiple reports on Thursday. The move follows criticism of a video promoting a new Callaway driver.
ESPN reported that the golf content brand was no longer attached to the tournament, while Sky Sports said the withdrawal came after the ad drew controversy. CBS Sports also reported that the PGA Tour and Good Good ended the sponsorship arrangement.
Callaway has also cut ties with the brand, according to the reports. The sponsorship change affects a FedEx Cup Fall event that had been set to carry the Good Good name.
Good Good Golf is a golf-focused YouTube brand that has built a large audience around online content and equipment promotion. The tournament remains part of the PGA Tour's autumn schedule.
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