BMW drivers report Spider-Man film ads on dashboard screens
Some BMW owners say their in-car displays are showing promotional banners for an upcoming Spider-Man movie.
BMW drivers in the United States have reported seeing advertising for Spider-Man: Brand New Day on their vehicle dashboard screens on Aug. 4, according to reports from The Verge and Engadget. The ads appear on the car’s central display while the vehicle is in use.
The reports say the promotion was presented as a banner-style message on BMW’s Control Display rather than as a separate app or phone notification. The Verge said the brand had described the feature as a “special surprise” for drivers.
The appearance of the movie promotion has drawn attention because it places commercial messaging inside a premium car interface that owners typically use for navigation, media and vehicle settings. The sources did not say how many vehicles were affected or whether the ads were part of a wider rollout.
BMW has not publicly detailed the scope of the promotion in the material reviewed. The movie being advertised is Spider-Man: Brand New Day, an upcoming release tied to the Marvel character.
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