Ford names Fathom as its first midsize electric truck
Ford says its new electric pickup will start at $28,350 and reach showrooms in fall 2027, with the design due to be shown next year.
Ford has named Fathom as its first midsize electric truck and said the model will begin at $28,350 before arriving in U.S. dealerships in fall 2027. The company disclosed the price on Thursday as it continued to outline its next generation of lower-cost electric vehicles.
Ford has not yet shown the truck’s exterior or interior, saying the design will be revealed early next year. The vehicle is part of the automaker’s broader push to build EVs on a new platform intended to cut costs.
The company has described the effort as a major step in its electric-vehicle strategy, though it has released only limited details so far. Fathom is the first product tied to that program to be identified publicly.
Ford’s announcement adds another entry to the growing field of lower-priced electric pickups in the U.S. market, where automakers are trying to widen EV adoption with cheaper models.
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