X to end revenue sharing and launch original content rewards
The social platform is phasing out its current payout scheme and replacing it with a program aimed at rewarding original posts.
X is replacing its revenue sharing system with a new Original Content Rewards program, according to reports on Saturday. The change affects creators on the platform as it moves away from the existing payout model.
TechCrunch reported that X is winding down the current Revenue Sharing program, while Engadget said the old rewards-sharing setup will be retired after September 7. Both outlets described the new initiative as focused on original content.
The company has not publicly detailed the full structure of the replacement program in the reports cited. The shift follows earlier criticism that the existing system was poorly aligned with how creators use the platform.
X, owned by Elon Musk, has repeatedly adjusted its creator monetization tools since taking over the service. The latest change adds another revision to the platform’s payment approach.
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