Oura sued over claims about sleep-tracking accuracy
A proposed class action says the smart-ring maker overstated how well its devices can measure sleep and related body signals.
Oura has been hit with a proposed class-action lawsuit in the United States that accuses the company of misleading customers about the accuracy of its sleep-tracking features. The complaint was reported this week by TechCrunch and CNET.
According to the filings described in those reports, the suit argues that Oura rings cannot measure the physiological signals needed to judge sleep quality or identify sleep stages as advertised. It also alleges false advertising tied to the company’s marketing of its AI-powered sleep tools.
The case seeks to represent consumers who bought the rings on the basis of those claims. Oura did not immediately respond in the reports cited.
The company sells a smart ring that tracks health metrics including sleep, heart rate and activity, and has promoted its sleep analysis as a key feature of the device.
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